Production Blog- Projection Mapping Brief: Evaluation/Reflection (Study Task 3)

Evaluation

Overall in regards to the animation itself I feel to an extent this was a missed opportunity.This project

was supposed to be an opportunity for collaboration similar to Responsive last year, however

scheduling and poor time management revolving around CoP3 mean't what i produced felt rushed.

It did however provide a valuable insight into how to respond to client briefs however.

From my experiences talking to others who worked on this project I have built up a more solid network

of practitioners in which to collaborate in the future, particularly from illustration. Also, guiding those unfamiliar

with the pieces of software through the animation process over instant messenger has got me thinking

more about efficiency and workflow and made me reflect on my own approach to it.

Strengths

• Efficiently worked around technical specifications and limitations in order to fit the brief.
• Responded and made effective changes to design and execution of my realisation based on client feedback.
• Felt very Xmassy.
• Offered advice and help to illustrators. (Networking connections.)

Weaknesses

• Didn't really push me creatively or in terms of my ability all that much.
• Final product could have had more time put into it, didn't feel finished.
• Limited animation.
• Missed opportunity at collaborative work.

Production Blog- Projection Mapping Brief: Storyboards and Realisation

Storyboards

Storyboards for Lifting Tower Project

Concept Art for characters

Realisation

My animation depicted an anthropomorphic Christmas pudding being eaten by a large disembodied
Santa head. As this was an opportunity to play with projection mapping I wanted to see if I could use
the dimensions of the tower as much as possible. The Lifting Tower has a small window in the middle
of the side in which we would be projecting, so I incorporated this into my animation, having icicles
dangling from the ledge and snow building up around the base of the building to add to the tangibility.
The Pudding, with its Ivy acting as wings, flies out from the window before looking around and being
eaten by a ball of light which evolves into a disembodied Santa head.

One important thing I learned about projection mapping was that it is important to take into account
the technical specifications as outlined by the client. The projector we were using was Standard Definition,
therefore drastically reducing the resolution from what would usually be 1080p to 480p. The exact
dimensions of the frame we had to work with was outlined and provided a template in the brief we were sent
by the client.

Other specifications such as Frame rate also had to be taken into account.

Another thing we had to take into account was the colour of the area being projected onto. The tower
was a dark brown colour, therefore we had to design around it, using bright colours such as white
and light green which would stand out against the backdrop. Snow had to also be appropriately thick in order to
stand out against background on an SD projector.

This was a fairly simple idea I executed in Photoshop using Frame by Frame animation. I did add a few wintery environmental
effects in order to better lend to the christmas motif, such as snowfall, but largely I feel the animation
came across as low effort and I really wish I had dedicated more time to developing the idea, polishing
the animation and taking the opportunity to collaborate across courses.