Trip-Hop populariser's Portishead are no strangers to weird and experimental music videos. Together with fellow Trip-Hop artists Massive Attack, they are responsible for some of the most groundbreaking and unconventional music videos of the the late 90s. Here, they prove yet again their ability to marry their unique brand of hypnotic electronica and equally engrossing and hypnotic visuals with the video for their 2008 single 'The Rip'.
In the video we dive into the sketchbook of a surrealist cartoonist, in a 4 minute video consisting of one long and impressively uninterrupted tracking shot worthy of Alfonso Cuaron, which seeps into every corner of this densely packed world, with the camera in constant roving motion. From the first couple of seconds the video synch perfectly with the instrumentals of the song. The Rabbit in the opening times the arch of it's hops to the instrumentation and as the melody evolves from twangy guitar strings to electronic swells, the camera shifts in orientation to reflect this change.
Aesthetically, the video resembles a person flipping through a sketchbook in many ways, with it's low frame rate and crudely drawn crayon illustrations. Despite the low frame rate, the video manages to turn what would otherwise be a detriment into a part of it's aesthetic, complimenting the rhythm of the music to hypnotic effect.
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