The trademark of Roobarb and Custard's animation style is the excessive use of line boil, which gives the illusion of constant motion. The artists and animators embrace this aesthetic, incorporating it into the character and environmental designs. The line boil gives the animation a sort of kinetic energy which is reflected by the characters, particularly the character of Roobarb. Roobarb's animation is more exaggerated than Custard's, though both characters appear to be animated at 12fps, played back at 24fps, but animated on twos.
What makes Roobarb and Custard stand out from other British children's cartoons made in the 1970sis the way it couples the storybook narration with fluent and continuously in motion animation. Look at most other British children's animations at the time and you'd be hard pressed to find a show with more frames of animation per second, with most shows at the time opting for stop motion, cut out or a more limited approach to animation akin to something like Jackanory, where narrators simply speak over storybook pages.
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